According to a report published by the advertising and marketing agency CyberZ (which is also a subsidiary of the CyberAgent Group), the sale of japanese mobile phone games reached record highs in 2013. During the previous financial year sales of 5.4 billion dollars were achieved i.e. an increase of 178% compared to 2012. Could it be that the market presents viable prospects for the future?
Smartphone games account for approximately 50 % of the Japanese market
In 2013, the Japanese smartphone gaming market grossed over $ 5.4 billion according to the marketing agency, CyberZ . The agency also believes that the market for mobile games now accounts for 50% of the total Japanese games market which is still expected to grow in the near future. CyberZ also estimated that over $ 8 billion will be made in the Japanese smartphone games sector by 2016. It should be asked whether operators should invest in the land of the rising sun, which seems to be full of promise.“It is evident that the market for Japanese mobile smartphone games which is already the most rapidly growing worldwide will continue to grow in the near future and is likely to attract several foreign businesses”.
With an increase of 178% compared to 2012 - during which only $ 3.9 billion of revenue was achieved, the 2013 financial year revealed the potential concealed by the Japanese smartphone games sector. These include gaming applications that have enthralled users the most and are responsible for two-thirds of profits, with games accessible from smartphone search engines which are equipped being slightly neglected. According CyberZ , it is evident that the market for Japanese mobile smartphone games which is already the most rapidly growing worldwide will continue to grow in the near future and is likely to attract several foreign businesses.
Casino games prospects for in Japan?
In spite of the popularity of games in Japan, casino type entertainment is poorly represented in the purchase of digital products. There is also a certain ideology which seeks to discourage any gambling in Japan. There are currently also no land based conventional casinos in the country although this is expected to change since gambling represents a viable alternative for funding the oncoming 2020 Summer Olympic Games which will be held in Tokyo. It is possible that casino gambling could be legalized by the Japanese government given the significant number of infrastructures to be developed during this global event.
Due to the success of digital mobile games, it is likely that liberalizing online gambling in Japan would be even more profitable for state coffers. However, all this is merely speculation at the moment and it is uncertain what future developments will occur in the Japanese market in this regard.