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MGM Resorts to launch its social online casino

Tom Lasten 22 August 2012 - 12:20:49

One of the pioneers of Las Vegas casinos, the multinational MGM Resorts International, has formalized the development of an online gambling site in the near future. This is the first time that one of the pillars of Nevada casinos will launch into the formidable adventure of games of chance on the Internet. However, the company first of all wants to orient its future interface to social gaming in order to test the waters, given that virtual gambling is still illegal in the United States.

Enriching the customer's gaming experience

MGM Resorts, particularly well-known in American industrial circles, announced last week that an online casino project was under study. While the real reason for the intervention was to provide journalists and interested parties a report on the company's quarterly financial results, the CEO of MGM, James Murren, used the occasion to communicate some information that was unexpected. "We are currently working on an online gaming platform. We want to invest in the market of online casino games; and we are going to do something better than what's out there," so asserted a very confident Murren.

"The imminent positioning of MGM Resorts onto the iGaming scene will enable it to consolidate its reputation as a pioneer of casino games, and also to diversify its services and enhance its expertise."

The imminent positioning of MGM Resorts onto the iGaming scene will enable it to consolidate its reputation as a pioneer of casino games, as well as to diversify its services and enhance its expertise. Its foremost objective being to provide unrivaled entertainment for its vast customer base, MGM will thus have on hand all the ingredients to try to pull even with the competing brands in the market, which are poised to pounce on the American market in the event of legalization.

The MGM Resorts online casino to be produced by Bwin?

Lacking know-how in Web development, MGM Resorts clearly will not be able to develop its future gaming platform on its own. However, the group Bwin.Party, which signed an agreement with the American casino giant at the end of 2011, is well positioned to be granted such a distinction. The strategic partnership of these two brands probably masked the imminent creation of a gaming site on which both names are likely to appear.

Bwin, which has sites for sports betting, online poker and casino games, could also renew its contracts with providers Net Entertainment and Vegas Technology, which themselves have developed some of its interfaces. However, it is impossible at the moment to know whether these two actors will also work in cooperation with MGM Resorts.

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