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A promising first half of 2014 for Net Entertainment

Tom Lasten 12 November 2014 - 06:32:02

The games and software publisher Net Entertainment released its financial report for the first financial half of 2014 this morning. The Scandinavian company has maintained its momentum and was able to increase its revenue through signing seven original new contracts. Net Entertainment’s excellent performance in the area of casino smartphone games also enabled it to stand out from among the competition.

New record results for Net Entertainment

The Swedish stock exchange listed company Net Entertainment can claim to have exceeded its initial targets during the first half of the current year. The company actually signed seven exclusive contracts with client operators and the revenue from its games has risen by 37% compared to the same period in 2013. Although the search for new clients turned out to be profitable and currency fluctuations were also favourable to its development during the first half of the year, the ability of the group to strengthen its position may be attributed to its efforts in the area of ​​mobile casino games.

“Smartphone and tablet casino games were responsible for 16.5% of the brand’s total revenues during the first half of 2014.”

The investments in this domain seem to have been successful since the developer’s range of Touch ™games is still increasing in popularity. Smartphone and tablet casino games were responsible for 16.5% of the brand’s total revenues during the first half of 2014. Net Entertainment has indicated a desire to continue in this direction and is even preparing to penetrate North American and Spanish markets from the beginning of 2015. Net Entertainment also achieved a dazzling first half up to this point due to the fact that it received the award for Digital Games Innovator of the Year in September, a prestigious award in recognition for all the work accomplished by the brand.

Net Entertainment’s closeness to major brands

Another reason for the Netent group’s nearly perfect state of affairs is the exceptional relationship that exists between it and a number of prestigious brands in the industry. The Scandinavian development company indirectly benefits from the global reach of Bwin.Party, Betfair which is beneficial to its finances. It will also help to make its investments more credible in future markets it is interested in - those mentioned above. According to our information, it is Björn Krantz, director of operations of Net Entertainment’s Maltese subsidiary who will be in charge of carrying out the brand’s proposed expansion in the USA. This step which is probably the most significant of all will make it possible for Net Entertainment to double its revenue if its entry is effectively negotiated.

At the moment, the group can boast of having been able to increase its revenues by 41.8% during the third quarter of 2014 compared to the same period of the previous year. Will it be sufficient to end year in style? Most probably.

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