William Hill, the online betting giant which also owns and operates the eponymous online casino William Hill Casino, has recently published its financial report for 2013’s fourth trimester which clearly shows an overall increase in its revenue. The company successfully capitalized on its hybrid activities particularly those involving online betting using mobile platforms.
William Hill ends 2013 on a high note
It is in effect the main theme of the British online betting organization’s financial report, William Hill, released last week. With a net turnover of over 330 million pounds sterling, the group which possesses a popular online casino under the same name has proven analysts who predicted an improvement in the finances of the company listed the on the London Stock Exchange, right. Although William Hill was able to attract a large number of new customers during the festive period at the end of the year, it is due in most part to mobile sports betting that it was able to attain the success it enjoyed over that period. Over one million downloads of the application provided for this purpose were made on iOS terminals generating a weekly revenue of over 23 million pounds sterling.“Although William Hill was able to attract a large number of new customers during the festive period at the end of the year, it is due in most part to mobile sports betting that it was able to attain the success it enjoyed over that period.”
These financial successes have enabled William Hill to become the U.K.’s largest bookmaker currently in operation with no less than 8.6 million customers. In addition to these highly impressive business figures in sports betting, William Hill has also successfully exported its services abroad and its mobile digital online solutions have met with great success in Australia and other Anglophone countries. The organization’s total gross profits from sports betting were 14% higher than the previous year. It also achieved a higher margin in the fourth trimester (8.1%) compared to the third trimester (6.3%).
An 30% overall increase in business figures
William Hill’s performance has contributed 92% to its market share value in mobile betting – an unprecedented occurrence in the United Kingdom. Business figures linked to mobile activities have increased by 199% compared to the same period in 2012 resulting in a total increase of 30% in William Hill’s net turnover in all areas. The fourth trimester of 2013 turned out to be fortuitous for the organization which ended the year with an overall deficit of 800 million pounds.
The organization’s CEO Ralph Topping, believes these encouraging results will motivate his staff to improve further, stating that: “Our organization experienced a highly successful fourth trimester. We expect that it would be beneficial for us to focus on sports betting, an area in which we have experienced an increase of over 38% in bets placed, indicating the confidence our customers have in us.” Ralph Topping also believes that there is room for improvement in the organization’s online casino department. It is worth mentioning that a welcome bonus of $4 400 awaits players on the site of the U.K.’s leading betting organization.