Online casino operators often use direct marketing methods to promote their services and promotions. Another popular method to communicate their services is the Refer-a-Friend scheme, which is used these days by the majority of online casinos. This works as follows, an existing customer recommends the online casino to a friend, colleague or family member and when they sign up at the same online casino and deposit into their casino account, both parties receive a bonus which is usually a sum of money.
To qualify, both parties must be over 18 years of age and the existing customer also must be using a real money account. The amount received by both parties never exceeds $50 which is still a nice size bonus for very little effort. Some casinos take the amount of referrals you’ve completed into account when selecting players for their VIP programmes.
Referral programs are a common trend in most online casinos. They reward you with a set of bonuses for referring new players to sign up and deposit real money at an online establishment. This is a great way for online casinos to generate new clients without using direct marketing because word of mouth recommendation is one of the best types of free advertising any business can utilise. In this way it’s simpler and more cost-effective to give both parties a small bonus for essentially doing the job for them.
VIP programs are reserved for the elite clients of an online casino. These tend to be players that deposit large amounts into their online casino accounts, celebrities and famous professional gamblers. As a VIP you are eligible for all sort of rewards based on status and the level of your VIP membership. These include access to special events, dedicated account managers, personalised gifts, holidays, exclusive bonuses and much more. You cannot apply for entry into this type of program, special VIP managers regularly check on the status of players and, if they meet the set criteria, are then able to offer these players entry into the program.